When artists enter a profession, they do so with the intention of making a profit and building a brand. In Zimbabwe, we see some artists make it, while others simply do not. What is stopping artists from fully benefitting from the industry? Is it a lack of contractual, copyright and artist knowledge? Is it poor management and lack of financial literacy? What should artists be doing in order to work towards securing a financially viable future for themselves and their art? What do we need to do collectively to push the industry forward?